Email for the Podcasters out there
Whether you are a new podcaster or you've been at this for a while, growing your podcast following can happen in a few different ways.
So why email marketing if there are other ways to market your podcast and your business?
Well, because we need to address what happens AFTER they've listened. When you are in contact with your listeners through email you can keep them more engaged. You can learn more about their interests and habits so that you can create content that they're more likely to listen to.
You can even make additional income by promoting your products or courses or work with sponsors for another advertising avenue. The best part is, you're doing this while lessening your workload because it's going to be automated!
A few things to keep in mind when adding email marketing to your podcast growth strategy:
Is your email service provider integration friendly so you can link your podcast to your email? This takes work off your plate and automates things so you're not constantly having to update this after a new episode is released.
Are you getting a good report of your metrics? Why do all this work if you don't know what's working? This is imperative to know what type of episodes and information your audience is loving so you can continue to wow them.
Are you able to add interactive features like surveys? This will come in handy when you are wanting an opinion because it makes it easier for your audience to vote. They're less likely to email you back than they are to vote on a questionnaire or survey.
In order to get your ideal audience members in your email list, you'll have to promote it! I'm sure you are already doing that in some way but make sure you add an opt-in or landing page that links to your email. This pulls their information in and typically gives them an incentive to join, other than getting up to date notifications of new episodes.
Let's rehash why it's important to get that email marketing started for your business!
You can depend on socials all you want for your podcast marketing. However the simple fact remains, the algorithm is always changing and it's hard to see if anyone is even seeing your content. Another bonus is the followers you obtain on your email list comes with you, because you own it. Ideally, you can use social media and email marketing as a combined effort to get even more eyes on your podcast.
My free workshop will teach you how to start and grow your list if you're into doing things yourself! Otherwise feel free to contact me about services! I would love to help you set up a solid email marketing strategy.
